On Wednesday, Tami Reller, executive vice president of marketing at Microsoft, joined Kirk Skaugen, senior vice president and general manager of Intel’s PC Client Group, on stage during Skaugen’s keynote at Intel Developer Forum 2013. Reller talked about Windows and the enduring partnership (more than 25 years) between the two companies.

“Customers expect Windows on Intel architecture to provide compatibility and consistency along with personalization, productivity and security – on beautiful, smart, connected devices,” writes Brandon LeBlanc over on Blogging Windows. “And this is even more true with Windows 8.1, which is optimized to power the latest in innovative form factors powered by Intel’s ‘Haswell’ (4th generation Core) processors and ‘Bay Trail’ (Atom) processors that Intel is launching this week at IDF.”

Reller talked about the work Microsoft is doing at retail, specifically with regard to the Windows Store Only at Best Buy. These store-within-a-store experiences offered more than 100 unique Windows devices in Best Buy stores during the back-to-school shopping season. She also discussed the work Microsoft is doing to raise awareness for Windows XP end-of-support (on April 8, 2014) and helping businesses and consumers move to a modern OS.

For more detail on Reller’s talk at IDF, head on over to Blogging Windows.

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Jennifer Chen
Microsoft News Center Staff