Big data is the term increasingly used to describe the process of applying serious computing power – the latest in machine learning and artificial intelligence – to seriously massive and often highly complex sets of information, and it’s opening up a new world of insights about how our world works.

“Big data absolutely has the potential to change the way governments, organizations, and academic institutions conduct business and make discoveries, and its likely to change how everyone lives their day-to-day lives,” said Susan Hauser, corporate vice president of Microsoft’s Enterprise and Partner Group.

Today Microsoft News Center kicks off “Big Data Week” – five days of digital storytelling that showcases what customers, partners, the industry and Microsoft are doing to bring the power of big data to life. To learn more, read the feature article “How the Big Data Explosion Is Changing The World,” then check out the latest research from Microsoft on how companies are using big data to gain a competitive advantage. Want to have a little fun with big data? Take a peek at these nuggets of wisdom from IDC big data guru Dan Vesset on everything from cat owners to ice cream sales.

And that’s just day one of Big Data Week! Keep an eye here and on the News Center’s Big Data Week hub for the latest content all week long.

Speaking of big: Tomorrow brings President Obama’s State of the Union address, and Bing is hosting what may be the largest interactive State of the Union experience in history. Join the conversation at http://www.bing.com/politics.

Posted by Jeff Meisner
Editor, The Official Microsoft Blog