Today, the Bing team kicked off an interesting new series over on The Bing Search Blog called “Bing Your Brain.”

“Bing Your Brain” will be written by Matt Wallaert, a behavioral scientist on the Bing team who works “at the intersection of psychology and technology.”

In his first post, Matt tackles the topic of “choice overload”.

“Eight years ago, social psychologist Barry Schwartz gave an influential TED on “The Paradox of Choice”: that even though it seems like more choices should always be better, we are actually less happy when we have too many choices. This is because of a phenomenon psychologists call choice overload and if you’ve ever stood in the salad dressing aisle at your local supermarket, you know exactly what it is,” Matt writes.

Head on over to The Bing Search Blog to get the rest of the story.

Posted by Jeff Meisner
Editor, The Official Microsoft Blog