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With a strong holiday sales period finishing a banner year, Microsoft’s Xbox 360 ended 2011 as the best-selling current-generation console in the U.S., outselling the second-place console by more than 2.7 million units, according to The NPD Group.
The strong December capped an impressive year during which Xbox 360 was the fastest-growing console. It also captured 49 percent of consumer retail spending, with an industry-leading $6.7 billion in sales in the U.S. for the calendar year—more than $2.1 billion on consoles and $4.6 billion on games and accessories, NPD data shows.
Xbox 360 was the must-have gift this holiday season with about half of December’s retail spend on games, consoles and accessories going toward Xbox 360 products, totaling more than $1.5 billion, NPD data shows. According to internal Microsoft figures, the company has now sold more than 66 million Xbox 360 consoles and more than 18 million Kinect sensors worldwide, and has nearly 40 million Xbox LIVE members. Below is a screenshot of a bundle inspired by one of this year's most popular games, Call of Duty: Modern Warfare 3:
Other NPD highlights from December 2011 include:
This week at the 2012 International Consumer Electronics Show, Microsoft showed many of the ways Xbox 360 and Kinect will continue their strong momentum in 2012, including new Xbox LIVE content partners such as News Corp. In addition, Microsoft’s internal data shows:
Beyond gaming, Microsoft will soon sell a Kinect for Windows sensor designed for commercial applications, bringing Kinect to whole new audiences including the classroom, operating room and the board room. Looking forward to 2012, Microsoft expects new experiences for Xbox LIVE and new installments in the “Halo” and “Fable” franchises.
Posted by Jeff Meisner Editor, The Official Microsoft Blog