How companies collect, use and store information about people browsing online is a hot topic these days, and Microsoft wants to be at the forefront of that critical conversation.

With the development of Internet Explorer 9, now available in beta, Microsoft has introduced a new feature called "Tracking Protection," which gives consumers more protection against third-party websites that may track where they go and what they do on the Web.

Get further details on IE 9’s new privacy features and watch a video that shows how those features work. What the new privacy features mean for advertisers is explained in detail on the Microsoft Advertising Blog.