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Today’s retailer is facing ever-expanding opportunity, but they are also facing unprecedented challenges. Retailers have more channels to reach their customers and grow globally, but they must also serve an empowered consumer with access to more information and choice than ever before. It’s commonplace to find retail customers in the store cross-shopping the latest promotion or competitor down the street – forcing retailers to use IT in an entirely different way to drive visibility across the organization, to react quickly, seize new opportunities, and build customer loyalty. Retailers also have to find new ways to make their most valuable asset – people – more productive. To address these challenges, retailers need to adopt what we call a “Connected Experience for Retail.” Connected is the ability to capture customer information at the point of sale and have it populate in real time at headquarters and across the entire chain of stores to be acted upon immediately; Connected is the store associate who can provide real time visibility to a customer about product availability and location – helping build loyalty and differentiated service; Connected is a user experience for each employee optimized to drive speed of service, reduce training times, and drive organizational efficiency.This week marks the worldwide general availability of Microsoft Dynamics AX for Retail, a new end-to-end solution for midsized specialty retailers that offers a deep level of integration across point of sale, store management, supply chain, merchandising and financials to address business productivity, while enhancing customer serviceYou can find out more at http://www.microsoft.com/dynamics/en/us/products/ax-retail.aspx. For an extended blog post, please visit “The Edge,” the Microsoft Dynamics ERP blog.
Posted by Michael Griffiths Global Director of Product Management, Microsoft Dynamics Retail