Welcome to the ninth post of The World of Paid Search: A Step by Step Series . So far, we’ve furnished our imaginary business, Shah’s Cars, with an account , relevant keywords and engaging ads . Next, we need to decide on the bids and match...

Events and hospitality company iLUKA will increase its staff from around 116 to more than 1,000 for the London 2012 Olympic Games, with each employee requiring access to email and applications. The firm also needs to comply with its clients’ demanding...

Microsoft research, released today (6 February 2012), highlights that 78% of respondents have basic online security protection, but are less knowledgeable about how to defend against cybercrime threats that rely on deception such as phishing, identity...

Continuing our series of guest posts from Microsoft Advertising adCenter . Our imaginary account for ‘Shah’s Cars’ is now complete with campaigns, ad groups and keywords. Next, we need to write some awesome ads. Writing effective...

In every office on the planet, employees spend part of each day chit-chatting about the good and the not so good that goes on at work. The “water cooler conversation,” whether physical or virtual, is just part of our DNA. When it comes...

Finding Keywords via the adCenter Desktop Tool First up, open your adCenter desktop tool (download here if you haven’t got it yet!) and hit the research tab, located top left… Once in you’ve got four options which will help...

Today's post is courtesy of Ewan Dalton, who heads up the technology group within Microsoft UK’s partner business, and who also publishes a “Tip o’ the Week” to several thousand people, covering many aspects of productivity and...

Guest post from @Cindy_Bates, Vice President of Microsoft’s US SMB Organisation With all the hubbub surrounding the holidays, the end of the year can feel excessive in every sense, which is why so many New Year’s resolutions are about...

Genuine question! Here at Microsoft we categorise a medium-sized (or in US terms, mid-size) business as having around 50-250 PCs, regardless of revenue, profit margin, employees etc. We describe a small business as one with 1-50 (approx) PCs. The Department...

Klaus Holse, Microsoft Area Vice President of Western Europe, discusses a recent SMB survey on business optimism, the economic climate, and technology as an enabler in a competitive marketplace. Europe may be in the grip of an economic crisis, but...

Managing cashflow effectively is essential for businesses of all sizes, whether they are small and medium-sized enterprises or global corporations. The fundamental principle of business, irrespective of all else, is the fact that the company must generate...

The UK need not suffer a similar fate to the eurozone, despite the ongoing economic uncertainty, it has been claimed. John Longworth, director general of the British Chambers of Commerce (BCC), said we are living in "momentous times" with slow but seismic...

Register now to join the global virtual launch of Microsoft Dynamics AX 2012 for retail. Make sure this free online event is in your calendar now. You'll hear Microsoft leaders and our customers talk about the powerful retail capabilities being introduced...

Guest post from Trevor Eddolls, CEO iTech-Ed Ltd ( www.itech-ed.com ), specialists for IT consultancy, analysis, technical education and training, web design, writing, and editing solutions. Read more from Trevor on his mainframe blog and follow him on...

Continuing our series of guest blogs from Microsoft Advertising There has never been a better time to start running your search campaigns in adCenter because you can: Easily import your Google and Yahoo! campaigns to Bing using the Microsoft...

Mandated by our UK government, public-sector organisations across the country must deliver extreme reductions in operational costs, ranging between 10 and 35 per cent of the budget. Mark Campbell, Vice President, Public Sector, at Hitachi Consulting,...

Windows XP Service Pack 3 (SP3) and Office 2003 will be reaching end of support in April 2014. We want to help you avoid the risk of running an unsupported version of Windows and Office, and to assist with your IT planning for 2012. What is the situation...

Don't lose out if you're considering subscribing to Microsoft Dynamics CRM Online. The special introductory offer price of £22.75 per user, per month expires at midnight on 31 December, at which point the price reverts to £29.50 per user per...

Continuing our series of guest posts from Microsoft Advertising You’re just about to start your first search campaign for Shah’s Cars , advertising your new car insurance product, but you have no idea what the average CPC is, what the seasonality...

Virgin Media was the first company in the UK to offer broadband, TV, home phone and mobile services from a single provider. In 2010, it invested in infrastructure monitoring technology, but its Windows Server IT support team – Wintel – needed...

We have two new white papers available to download. The first is called 'Define your private cloud strategy' and you can download it here . The paper focuses on providing a strategic framework along with key considerations for when your organisation...

You've worked hard all year and now is the time to kick back and relax a little - and what better way to start than with our festive game! Go on - you know want to.... Instructions are on the home page, but briefly: Objective: use the arrow keys...

In our previous adCenter post I gave you the basics of adCenter and how you can use it to manage your campaigns, track performance and generate new keywords. This week I’m going to show you how to do all this and more within the adCenter Desktop...

Cloud computing is at an inflection point. According to Forrester Research, the global market for cloud computing will grow to more than $241 billion in 2020 . With the rapid growth in cloud services and increasing industry hype, customers are making...

The process of globalisation may have been underway before the internet revolution really kicked into gear, but day-by-day the web is helping to break down geographical boundaries. Without doubt, high-speed broadband has accelerated the pace of change...