Browse by Tags

Related Posts
  • Blog Post: Word from Advertising Week New York: Day Two

    by Robin Laylin Surprise! Monetization is top of mind On day two of Advertising Week, the focus appears to be on concrete challenges the media industry is facing on the business side. The word ‘monetization' came up repeatedly. And not surprisingly, in some who uttered the word, it carried a tone...
  • Blog Post: Word from Advertising Week New York: Day One

    by Robin Laylin Waking Up to the Realities of Digital in the Marketing Mix New York City is abuzz with the Advertising Week event, a cornucopia of advertising industry companies and luminaries here to present, discuss and debate top-of-mind issues, to promote business, as well as to celebrate the...