Today is a very big day for Microsoft.  Unfortunately, it’s not virtualisation related, but Search & Online related.  The online advertising and search space is, in many ways, similar to virtualisation.  It’s dominated by a very big player, Google, just like the Virtualisation space has it’s market leader, VMware, however Google, like VMware, aren’t the industry Angels they once were, and both need to continually innovate to stay ahead of the game.  VMware, with their vSphere release, have clearly innovated, with some cool new features, however what do the majority of Google users still use Google for?  Search, plain and simple.  Google has a line up of products now, that are starting to rival Microsoft (OK, not quite), but a quick look here and you’ll see there is a page of products that the vast majority of people won’t touch, and like I said, they aren’t the industry Angel they once were – believe it or not, not everyone finds what they are looking for at the first attempt, and privacy concerns are greater now than ever.

Before someone says ‘Well Live Search is no better” – I’d tend to agree, although most of the time, for search, it suits my needs, however, with bing, it’s no longer about being a ‘Search Engine’.  Now it’s time for a ‘Decision Engine’.

To quote SteveB “Today, search engines do a decent job of helping people navigate the Web and find information, but they don’t do a very good job of enabling people to use the information they find,” said Steve Ballmer, Microsoft CEO. “When we set out to build Bing, we grounded ourselves in a deep understanding of how people really want to use the Web. Bing is an important first step forward in our long-term effort to deliver innovations in search that enable people to find information quickly and use the information they’ve found to accomplish tasks and make smart decisions.”

It’s a long term effort, and Google is a formidable competitor, make no bones about it, but that level of competition generates excitement, challenge, and drives innovation, just like it does in the Virtualisation space.

I’ll be honest, I’m looking forward to using bing, just to see if it can change the way I search for, and subsequently use information.  Will it be a Google beater?  Who knows – with a brand as strong as Google, synonymous with Search and the Internet, it’s sure going to be hard!

Check out a great video demo of bing in action and see for yourself.