This is part 3 of the 5 part interview with David Meerman Scott.  David , likely the most published social marketer talks with Social Wendy about how only you care about your products and services.  Other people care about how those products and services benefit them.  As Social Marketers, we must use new messages for the new social media channels that are emerging.

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Part 1 is located here: Interview: Social Marketing & Social Media 

Part 2 is located here: Interview: Marketers Should think like Publishers