This is part 2 of the 5 part interview with David Meerman Scott.  David’s first Social Marketing book, The New Rules of Marketing & PR shows how marketers now must think like publishers and provide meaningful content for their desired audience.  Social Wendy  and I engage in the topic of Social Marketing Content Development with David Meerman Scott at SXSW.

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Part 1 is located here: Interview: Social Marketing & Social Media