http://blogs.technet.com/b/mat_stephen/archive/2005/06/24/406838.aspxUpdated 19th September 2005 - included link (below) to aforementioned Nature article Business Intelligence (BI):The way it is without the blah blah. I love BI and I want you to love it too. Why? Because I think it can benefit mankind; noten-GBTelligent Evolution Platform Developer Build (Build: 5.6.50428.7875)http://blogs.technet.com/b/mat_stephen/archive/2005/06/24/406838.aspx#407145Fri, 01 Jul 2005 02:13:20 GMTd5e57398-b9ef-4490-9955-07cbb4e4a80d:407145Mat_StephenStore it in Analysis Services? Oh yes.<div style="clear:both;"></div><img src="http://blogs.technet.com/aggbug.aspx?PostID=407145" width="1" height="1">http://blogs.technet.com/b/mat_stephen/archive/2005/06/24/406838.aspx#407143Fri, 01 Jul 2005 01:26:49 GMTd5e57398-b9ef-4490-9955-07cbb4e4a80d:407143Jamie ThomsonI love the Cricket story. I've often looked at the stats they flash up and thought to myself, &quot;Hmmm, what sort of cubes could I build to provide that info.&quot; I never thought that they actually DO it. Do they store it in Analysis Services? :) <div style="clear:both;"></div><img src="http://blogs.technet.com/aggbug.aspx?PostID=407143" width="1" height="1">