Sentiment Analysis
If you want to see how the public perceives your company or product, you can use sentiment analysis, which determines people’s attitudes toward a topic. Sentiment analysis reflects the public perception of a post’s content in relation to the keywords that were used to find the post (a post is a eg a Twitter post or a Facebook comment)
Each post that results from your defined search queries is processed by the sentiment engine in the original language and annotated with a calculated sentiment value. Sentiment values are provided for the following languages:
The sentiment value results in a positive, negative, or neutral sentiment for a post. Occasionally, the algorithm identifies positive and negative parts of a sentence and still rates the post as neutral. This happens because the amount of a post’s text identified as positive or negative cancel each other out. A post is also classified as neutral if there are no positive or negative statements detected in it.
Note that the sentiment algorithm is not a self-learning system, even if you can edit any post’s sentiment value in the post list.
Understanding the Sentiment Engine
Lets look closer at the sentiment engine using the example post below, in the context of the search topic "Windows Phone"
The Sentiment Engine breaks the post into two sentences
Then breaks these two sentences into individual words we can then analyze
Now that we've got the words identified we can attribute parts of speech to these words; "Having" is a verb, "An" is a determiner a.s.o
The words are then grouped (or chunked) together into phrases
Finally the phrases are analyzed and polarity are attributed to them. Some positive, some negative and some neutral phrases.
That is then stored in the system and we present the sentiment when we run the application. We retrieve the post with the actual positive, negative and neutral statements and we parse it at context, so since the search topic was "Windows Phone" we would look at this as a positive outcome.
Sentiment Index
The sentiment values from posts with positive or negative sentiment that match your defined filters are normalized and result in the sentiment index for your search topic. This index is calculated as follows
The number of positive posts MINUS the number of negative posts DIVIDED BY the total number of positive and negative posts MULTIPLIED BY 10
The sentiment index is normalized to a value between -10 and 10. All your active filters and parameters are taken into account to define the data set that the sentiment index is calculated for. • A sentiment index of 10 means that there are no negative posts in your data set. • A sentiment index of 0 means that there is an equal amount of positive and negative posts in your data set. • A sentiment index of -10 means that there are no positive posts in your data set.
You’ll find the change in trend next to the sentiment index. Social Listening compares the sentiment index of the five previous time frames to the current value of the sentiment index in your time frame.
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October 30th, 2014 you can get to know the new CRM 2015 better. Just sign up for either the Sales Track or the Technical Track using this link : http://www.microsoftdynamics-virtualevents.com
As always we'll accomodate time zones by offering repeat sessions
Planned topics (agenda available soon):
Customer Service • CRM Online Admin Improvements • Microsoft Dynamics CRM 2015 for Microsoft Outlook and Synchronization Enhancements • Security Enhancements: Hierarchy Security Model • Security Enhancements: Field Level Security changes • SLA and Customer Service enhancements • Business Rules Improvements • Working with Calculated and Rollup fields • Global Search Functionality
Sales • Sales Product Taxonomy Part 1 (What’s new regarding the Product Catalog) • Sales Product Taxonomy Part 2 (Creating Product Bundles and Families) • Sales Product Taxonomy Part 3 (Working with products, bundles, and families in opportunities, quotes, and orders) • Microsoft Dynamics CRM 2015 for Microsoft Outlook and Synchronization Enhancements • Microsoft Dynamics CRM 2015 for Mobile/Tablets Enhancements • Hierarchy Visualization Details • Business Process Flows Improvements • Social Insights for Microsoft Dynamics CRM On-Premise • Global Search Functionality
Platform • CRM Online Admin Improvements • Microsoft Dynamics CRM 2015 for Microsoft Outlook and Synchronization Enhancements • Microsoft Dynamics CRM 2015 for Mobile/Tablets Enhancements • Security Enhancements: Hierarchy Security Model • Security Enhancements: Field Level Security changes • Hierarchy Visualization Details • Business Rules Improvements • Working with Calculated and Rollup fields • Global Search Functionality
If you are a Microsoft Partner with access to Microsoft Partner Network (MPN) and Partner Learning Center (PLC) you have access to a bunch of relevant one hour webcasts around CRM Online, Dynamics Marketing, Unified Service Desk and more.
The webcasts are delivered out of Germany (in English) and will provide you with introductionary as well as slightly technical content.
This is a great readiness opportunity for sales as well as presales resources. Below you will find dates, titles and registration links.
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Technical Level 100 (Introduction)
Technical Level 200 (Introduction + Technical Details) - registration link
If you are like me, your days at work are packed: several hours of scheduled meetings, lots of emails waiting to be read and responded to, and usually a lot of folks who need to talk about urgent issues. There just aren’t enough hours in the day. Sound familiar?
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