Now you can analyze posts from specific countries, regions, or location groups in Microsoft Social Listening and filter your data to see where the posts are coming from.
You can access location analysis by navigating to Microsoft Social Listening > Analytics > Location.
On the Location page, only posts that contain location data (author location or post location) are analyzed. In the page title, you’ll find information on the percentage of the posts that contain location data.
In addition to Trend, Languages, and Sentiment, you’ll see the following visuals:
If you scroll down you see a nice map, showing you your posts with location data in your current data set as bubbles on a map.
In this example I'm initally showing a group of search topics called "Products". Since I'm showing more than one search topic the sentiments option (SENTIMENT/BUZZ) isnt enabled for my map (sentiments is only served for a specific search topic)
My map is showing the number of posts (BUZZ) for the last week across the globe
If I'm interested in a specific product (e.g. Social Listening) I can filter the map using the dropdown
Now my map shows only post for that specific search topic and and the SENTIMENT/BUZZ option is now added at the bottom of the chart
Clicking SENTIMENT/BUZZ I see that in the UK there is one positive posts on the topic
To see a tool tip with more details on a location, I can hover over the bubble on the map and see there is one (1) post. I can click the bubble
Now I have the details for the author and the location of the post (Windsor), and I can click "Posts" to see the content of the post
The author is kind enough to share with us a link to a site where you can find (free) eBooks, videos and more about Microsoft Social Listening (its here if you'd like to see more)
In the Microsoft Social Listening User Guide you can read more about the nice things you can do with the new Location Analysis in Microsoft Social Listening
More blog posts on Microsoft Social Listening