Lawrence Liu's Report from the Inside

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Why corporate blogging is good for the company as well as the employee/blogger

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   Joshua Allen, the first corporate blogger at Microsoft, best describes how blogging has had a positive impact on the company while Tim Bray, the Father/co-inventor of XML and Sun employee, perfectly describes why blogging is good for the employee who blogs. Yup, it’s all about communication, and more precisely, the speed of communication.


   Want proof? My blog entry from just earlier today was quoted along side Jeff Raikes, Financial Times, Investor’s Business Daily, and C|Net. Next stop, the Wall Street Journal! :-) Hence, I hereby coin the term “blogolocity” to describe this phenomenon of the rapid movement of information from blogs to mainstream media. Usage: Question - “Hey, what was the blogolocity of podcasting?” Answer – “Oh, about 2 months.” “What was the blogolocity of Mark Jen’s firing?” “About 2 days.”


   What do you think will be the blogolocity of “blogolocity”? <Wishful thinking>Two hours.</Wishful thinking>

  • Yeah, things sure do travel fast when powered by blogolocity. Fascinating term, I like it!!

  • Terrible term.

  • Mike: Terrible, huh? Why, because you didn't think of it first? :-) Seriously, can you think of a simple, catchy word to describe the rapid movement of information from blogs to mainstream media (and the general population)?

  • "Word of mouth".

  • Scott: "Word of mouth" is an obvious choice, but ironically, its definition is “communication using the spoken word, as distinct from written communication.” Perhaps blogging, which has become the digital form of conversing around the water cooler or in the coffee shop, has made this definition antiquated. Even so, “word of mouth” does not connote any motion or velocity. Blogolocity does.