As the "Green" revolution is taking hold of the IT industry,  I'm noticing four core areas of execution in the market.  Most organizations focus on one (perhaps two areas) which showcases their strengths.  However, I discovered today, it takes paying attention to all four areas in your Environmentally Sustainability strategies.

Environmentally Sustainable


Reducing energy consumption and carbon footprint by optimizing the operating and development platform as well as the solution architecture.

example areas:

  • Operating System energy consumption
  • hardware (laptops, workstations, servers, mobile devices, etc..) energy consumption
  • Datacenter Physical Facility energy consumption optimization
  • Application Development Architectural optimization best practices to reduce resource consumption.


Reducing energy consumption and carbon footprint by reducing the computing systems needed to accomplish the architecture effectively.

  • Server / Client Hardware based vitalization
  • Operating System vitalization
  • Database consolidation
  • Web Server consolidation
  • Physical datacenter facility consolidation activities

Software + Services

Reduce energy consumption and carbon footprint by utilizing Software + Services capabilities for IT Systems as well as Human carbon footprint activities.

In the Datacenter world: another word: Transference: instead of designing a solution in-house, you leverage service environment to reduce your carbon footprint or energy consumption in your datacenter.

Online Presentation & Communication, Instant Messaging, Content management, Social Networks


Reducing energy consumption and environmental impact through Measurement, Forecasting, Communication and Management activity analyzing energy consumption and environmental impact with IT technologies

  • Business Energy and Carbon Footprint metering and forecasting capabilities
  • Business Energy and Carbon Footprint mgmt communication and charge back capabilities
  • Environmental Business Intelligence activities (I refer it to as Sustainable Analytics)


in every project I've seen,  the focus areas usually relate to one or multiple areas from the above list.   Send me your thoughts and ideas on what you are seeing in the industry around environmentally sustainable solutions.