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Today Microsoft is unveiling a new global brand. The old
is history. Sure, you’ll see it around for quite awhile (like on my formerly-official presenter shirts), but going forward, this is the new face of Microsoft:
“Seriously? You’re changing the logo after all these years?”
Yessiree. And I agree that it’s time for the change. Microsoft is entering a huge new time in its history. The new wave of releases and product areas (Windows 8, Windows Server 2012, Windows Azure, XBOX, Microsoft Surface, etc.) really demands a shift in our identity; and the public face of the company in the form of a logo is a big part of that.
Check out this slick video showing off today’s new branding of our product lines..
For full details, check out THIS POST on “The Official Microsoft Blog”.
Now I gotta ask the boss if I can expense some new shirts…
I like it, but what do you think? Share your thoughts in the comments.
Change is good
Yet it still feels familiar
Yeah.. it's good. I'm glad, and it makes sense, that we're using that Segoe font; though I'm still not entirely sure how to pronounce "Segoe" (Se-GO-yah? SAY-go-yah? Se-GO-aay? Segway?). We've been using it in everything for several years now.
You don't have to throw them a way. You can try to sell your logo shirts on e-bay :)