I am sure you have noticed, but on some of our blogs, the posts are all authored by an Alias and not really from any single blog author. Now part of the reasoning behing this is part legacy and part owners wanting to control how many people have access to the blog as an author, but beyond that what do you think?
Do you think that this hurts us, do you trust those blogs and blog posts less or does it really not matter to you?
Honest I do not think it hurts you. Long as the information is relevant I think a name should not matter, people will find out who an alias is anyway.
Relevance definitely trumps everything else. I agree with that. What spurred the question was an internal discussion I have been having with other bloggers where they have said that they distrust blogs that hide under a collective alias. This blog post spurred the discussion: blogs.msdn.com/.../hi-i-m-himanshu.aspx where they said, “…we think it would be valuable for our readers to get to know the Windows Azure team and what we do, so we’re going to start putting names to most of the posts that appear here. My name is Himanshu Kumar Singh and I’ll be one of the primary authors and editors of this blog moving forward.”
I'd rather know the name of the blogger. It builds trust and recognition.