Vista is doing some really sweet stuff, visually... there's http://www.microsoft.com/windowsvista which is just stunning, and now this ad on the front of microsoft.com which just kicks ass:
How cool is that? The answer: very.
I wrote an article for TechNet a few years ago called "Top Ten Tasks for New Exchange Administrators". I originally had 11, and I tried very hard to get the TechNet team to title the article "We turned it up to 11: Top 11 tasks for new exchange admins" but they wouldn't because "it won't localize well".
Even the graphic on MSDN's vista site about getting the beta is cool:
I promise, we really are cool... it's just hard to convince the powers that be that you can be cool and still be a professional-grade server app, and that IT professionals won't think less of the product if we try to make any jokes or pop-culture references in our documentation or any official communication.