KC Lemson

By KC Lemson [MS]

Blogs

Clever cross-promotion from Amazon and A9.com

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I just completed an order on Amazon, to purchase incredibly important books such as Go, Maisy, Go!, my son literally squeals with delight whenever we read Where Is Maisy?, he loves pulling the flaps open and gets visibly excited when he sees the last page of the book.

I was greeted with the following text:

KC Lemson, since you've been using A9.com recently, virtually everything at Amazon.com is automatically an additional π/2% (1.57%) off for you. Collecting this discount is zero effort on your part. It will be applied automatically at checkout (it will happen whether you use the shopping cart or our 1-Click Shopping®). You don't need to do anything to get this discount except keep using A9.com as your regular search engine.

We don't advertise this additional discount that we give in exchange for using A9.com, so if you want your friends to know about it, please tell them. It is probably the only way they'll find out. All they have to do is use A9.com as their regular search engine. They should make sure they are signed in to A9.com (it should be recognizing them by name) so that we can be certain they get credit for their visit.

My thoughts on this promotion:

#1: It's an interesting idea to do cross-promotions like this. I'd like to see it on sites that are more closely tied to each other than a search engine and Amazon, though - for example, if Amazon noticed that I was using drugstore.com (which is a partner of theirs), then Amazon could slip me a little sumpin' as a thanks.

#2: It's cool that the discount is pi over 2%. Geek chic. It's like the google job ads.

#3: It is kind of creepy that the cookie A9 left on my machine was picked up by Amazon. But at the end of the day, I prefer cookies to none. I run adaware every once in a while to clean up the tracking cookies but I don't lose sleep over it.

Comments
  • Very clever - but it'd be really nice if it worked with Amazon.co.uk as well (seeing as I lve in the UK) - but a neat idea.... let's hope they expand it further....

  • I don't know if it counts as a "cross-promotion" since it's the same company.

  • Ah, didn't realize that. Odd.

  • hi,
    I have a requirement, i am using outlook 2003. When i print my Plain Text format email, i want to display the time received as part of header of email. I have tried going to page setup -> Memo Style -> Header Footer section, but there i do not have any option to insert "Time Received" Is this possible to achieve any other ways ??? Kindly let me know, you can email me at praveenv78@yahoo.com

    Many Thanks

  • hi,
    I have a requirement, i am using outlook 2003. When i print my Plain Text format email, i want to display the time received as part of header of email. I have tried going to page setup -> Memo Style -> Header Footer section, but there i do not have any option to insert "Time Received" Is this possible to achieve any other ways ??? Kindly let me know, you can email me at praveenv78@yahoo.com

    Many Thanks

  • hi,
    I have a requirement, i am using outlook 2003. When i print my Plain Text format email, i want to display the time received as part of header of email. I have tried going to page setup -> Memo Style -> Header Footer section, but there i do not have any option to insert "Time Received" Is this possible to achieve any other ways ??? Kindly let me know, you can email me at praveenv78@yahoo.com

    Many Thanks

  • hi,
    I have a requirement, i am using outlook 2003. When i print my Plain Text format email, i want to display the time received as part of header of email. I have tried going to page setup -> Memo Style -> Header Footer section, but there i do not have any option to insert "Time Received" Is this possible to achieve any other ways ??? Kindly let me know, you can email me at praveenv78@yahoo.com

    Many Thanks

  • Nice blog - it's great to see one of the human faces behind MS. I found your site while searching for a way to defeat the Item.send yes/no box. I upgraded Outlook versions this summer and just found out today when I needed to e-mail my students that the mailing program I wrote... (you know the rest).

    I'm thinking about making your blog required reading in my classes. I teach MIS (we call it IM, but we're alone in this). I think it's important for my instant-gratification-oriented students to better understand what actually goes into software updates - not to mention the realities of professional software development.

    Thanks again for a great site.

    RK

  • RK - why thank you for the kind comments! I'm very flattered. I am actually surprised there's a school that teaches all of this... I had to learn most of it on the job.

  • They talk about how they know your name from the link "How do we know your name"?

    http://a9.com/-/company/explain-name.jsp

    I doubt that they're doing it through cookies: their database systems must talk to each other because I've never signed into A9.com before.