TechNet.com is Microsoft’s premier destination for IT Pros, helping them succeed with Microsoft products and technologies across the full product lifecycle by offering the best content and technical resources from across Microsoft and the community.

TechNet drives good customer satisfaction with IT Pros but is not reaching as many IT Pros as it should - as a result, investments in platform innovation, new content programs, and new user experiences are not achieving their full potential.

The TechNet team is looking for a veteran online customer engagement leader to develop and implement a unique Digital Reach & Engagement Strategy for the TechNet business that increases our reach and connection with IT Pros, while maintaining the credibility of the TechNet brand and engaging customers in ways that build enduring trust.

This position would report directly to the Director of TechNet.

PRIMARY RESPONSIBILITIES

  • Define overall Digital Reach and Engagement strategy for TechNet.com including SEO, outbound content syndication, and social media initiatives
  • Partner with web platform engineering teams to envision and define new reach- and discoverability-enhancing capabilities and features
  • Apply new strategies and programs to specific TechNet sites, events, and online content programs for Microsoft product groups and international subsidiaries
  • Define and implement measurement and reporting systems to analyze and improve impact of new programs
  • Train and support site owners in best practices, tools, and techniques

BASIC QUALIFICATIONS

  • 10+ years experience in software/hi-tech/Internet industry
  • 7+ years experience in online customer engagement programs
  • Experience with defining and executing effective social media and syndication programs
  • Experience defining and executing successful SEO projects
  • A strong working knowledge of Microsoft and competitive web technologies (e.g., ASPX, SOAP, AJAX, DHTML, SQL, XML, RSS, etc.)

Interested candidates can either contact me directly at john.martin@microsoft.com or (for bonus points) discover our shared social connections and reach me through one of my trusted colleagues. :-)