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Microsoft is Planning Much More Than Just Social Bookmarking

Microsoft is Planning Much More Than Just Social Bookmarking

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With all the buzz about our recent announcement on social bookmarking on MSDN, TechNet, and Expression, it'd be easy to think that's all we're doing. But that's not the case - we are planning much more than that.

Why? Because our customers need more than just shared bookmarks to be successful.

I'll explain.

One of the things you will see when we release our new bookmarking application in September is that we have changed the name to "MSDN Social" and "TechNet Social." Love it or hate it, the name is reflective of a deeper commitment to online social connections and community value than simple bookmarking would suggest.

Our vision is for the MSDN, TechNet, and Expression sites to be the largest and most vibrant online communities for technical professionals, enabling easy connections to the best resources and most knowledgeable people from Microsoft and the global community.

Social bookmarking plays a vital role in that vision, but is just one application amongst a network of increasingly integrated applications - all running on a common social platform:

A Network of Connected Social Apps


















We are building a social platform to provide...

With the social platform in mind, a central customer Profile makes networking and groups possible, and Rating and Voting build on the basic promise of social bookmarks (and galleries) to enable "qualitative" input from members of the community and support new discovery scenarios like What's popular? What's good or best? What do people in my network read or use? What about reputable people in my network?

So, should you evaluate our new social bookmarking as a stand-alone tool? Sure. But also consider where we're going and the whole value of being a member of what just might be the biggest online technical community in the world.

Factoid: Over the last 90 days, MSDN is averaging more than 16 million unique visitors per month; TechNet more than 13 million. And both are growing.

As always, please let us know what you think. You can comment on this blog, or talk with us directly in the Futures Forums for MSDN and TechNet.

  •   More complete story about social vision behind bookmarkign:

  • Our friends and TechNet and MSDN are creating and fine-tuning their "social platform"--all

  • TechEd Australia is next week! And, our own Shanna Del Conte ... ...and Chris Slemp ... ...will be there

  • John recently wrote about the broader vision we've been working towards here for technical professionals.

  • Some funny and interesting insights and photos coming out of TechEd Australia . See.. Chris Slemp's blog

  • Spent the morning doing shameless self-promotion for my chalk & talk presentation in the MSDN lounge.

  • Building on the new designs that were launched in May , the MSDN team is beginning to release a new round

  • Microsoft is opening up the MSDN , TechNet , and Expression sites to the worldwide technical community.

  • Microsoft is opening up the MSDN , TechNet , and Expression sites to the worldwide technical community.

  • This week, several members of the MSDN and TechNet team will be attending the Web 2.0 Expo in NYC. I'll

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