At Tech-ed IT forum I did an interview, with Chad Jones who came to Microsoft when we acquired Softricity earlier in the year. I'm was pleased with the interview because I didn't know much about the product, did my research and was able to ask Chad a set of questions which got him to tell the story of the product pretty well. The only thing that went wrong was I asked a really long question about "People don't understand the product, is it something like terminal services or more like virtual PC ..." and in editing it down the question doesn't make a lot of senses. Parkinson doesn't have this problem . Still, if I say so myself, it's a decent 5 minute intro to Softgrid