Saw this report today on feed from Doc Searles.  Very interesting.  NOP World notes:

"When asked how they make recommendations, 80% of consumers say they make them in-person, followed by 68% who say they make them over the telephone. This phenomenon is even stronger among the Influentialssm, (the one in ten Americans who tell the other nine how to vote, where to eat and what to buy, according to over 60 years of NOP World research) with 90% of this group making in-person recommendations and 79% making recommendations by phone."

So how are you influenced?

Reminds me of work done by Newsof on Microcultures of Meaning.