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Posted by Rob Knies
Like many people his age, Andrés Monroy-Hernández of Microsoft Research’s FUSE Labs is enamored with the possibilities offered by social computing. He just applies them at a more engaged level than most. Consider some of the areas his research addresses: the lack of effective information during crises, the need to develop digital-media literacy among children, and the need to provide more access to health care in the developing world.
He doesn’t just dabble in such interests, either. He created the Scratch Online Community, an environment in which children can program interactive stories, games, and animations—and share them with others online. He is a co-founder of Sana, a mobile health-care system for the developing world. And he is among the leading scholars watching how social media functions during the ongoing drug war in his native Mexico.It comes as little surprise, then, that Monroy-Hernández has been named one of 10 recipients of the second annual TR35 México awards, presented by MIT Technology Review. The awards recognize the work of your people under the age of 35 in research, technology, and innovation.
What constitutes an annoying ad on the web? Is it the use of garish colors, as in a Halloween theme gone amok? Is it a page seemingly designed to cram in as many blinking, spinning, animated GIFs as possible? Is an ad annoying when clicking it generates a pop-up in response?Certainly the use of any of these tactics can act to irritate web users on occasion. Just as certainly, anybody with even a modest acquaintance with the web probably can cite at least one such ad-induced headache. The typical response might turn an old cliché on its head: “I don’t know much about annoying ads, but I know them when I see them.”That, though, isn’t sufficient for Dan Goldstein and Siddharth Suri of Microsoft Research New York City. They want to know exactly what people mean when complaining about ad annoyances—and what cost web publishers incur when displaying such ads.