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Posted by Rob Knies
Saikat Guha is nothing if not passionate about his research, and the goal of his current work can be stated in two words: better ads.“I am building experimental systems,” states Guha, a researcher in the Mobility, Networks, and Systems group at Microsoft Research India, “that preserve user privacy, show highly relevant ads, and give advertisers a clear idea about their return on investment.”That dedication and focus is part of the reason why Technology Review has named Guha to its annual TR35 list of the world’s top innovators under the age of 35.