Twitter can be a valuable tool for finding out what customers are saying about your company and products and, used well, it builds a two-way communication channel where customers are publicly answered and appreciated.
If you've only dipped your toes into Twitter, odds are it seemed like a foreign place full of strange customs. You wouldn't be blamed if you ran away screaming or slinked off not feeling too comfortable in this odd little world populated entirely by 140 character or less text strings.
Let's demystify Twitter by deconstructing those things that are confusing to newcomers:
Twitter is only as valuable as the people that you follow. Follow too few, and you'll wonder what all of the fuss is about. Follow too many or the wrong sort (those who distract you from your purpose or send you spam messages), and you'll be overwhelmed. Follow only those who mesh with your goal for your Twitter identity. You can always create more than one - say, a personal Twitter account for friends and family and another for your work persona.
Don't forget, if you want to tweet from Outlook, there's a plug-in that will quickly integrate it. That way, tweets are saved as messages where they can be easily filtered and searched.