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As a partner of the Seattle Seahawks for four years, Bing has witnessed the power of dedicated fans firsthand. Now, you can see a video Bing made to celebrate die-hard football fans – no matter who they’re cheering for this weekend.
As the Bing Search blog reports, “It is amazing how the voice of fans can impact the course of a season … Seattle fans are infamous for being the loudest in the country, but we also discovered that they support the team in plenty of other ways.”
The video takes Bing data on millions of searches over the past season, combines it with social data from Twitter and presents a strong fan base that grew in volume and passion throughout the season.
When the Seahawks clinched home field advantage for the NFC Divisional playoffs, Bing saw an upward trend, indicating that more fans across the country were interested in how the Seahawks were performing.
When the Seahawks defeated the New Orleans Saints, Bing saw a massive spike, with that week’s search volume jumping 400 percent higher than the regular season average. The interest continued to grow, with an additional 150 percent increase over the previous week’s high, when the Seahawks beat their divisional rival, the San Francisco 49ers, to secure the NFC championship.
The blog adds, “Individual player performances also spurred big spikes in searches. For instance, Marshawn Lynch’s drive against the Saints led to 14 times more searches than his weekly average (and caused seismic action due to fan cheers, his second career ‘BeastQuake’).” And after his now-infamous post-NFC championship interview Richard Sherman garnered a 1,000 percent increase in searches.
Read more about the power of fans and check out the video on the Bing Search blog.
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Athima ChansanchaiMicrosoft News Center Staff