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Bing.com and FOX News Channel are once again giving viewers a chance to provide feedback on the State of the Union address and the Republican response using the Bing Pulse online voting tool.
Tune into the State of the Union Tuesday at 6 p.m. PT and share your opinions and reactions in real time through smartphones, PCs and tablets. The first-of-its-kind technology was introduced during the 2013 State of the Union and received 12.9 million votes during the address. Live results were also shown on Fox.
Viewers can also look at the Bing Pulse online or on Fox to see what others think of both the speech and the Republican response – in real time – as the remarks are being delivered. “The Bing Pulse also provides an intensity score, which highlights the key moments of the address or when the greatest numbers of viewers vote at the same time,” according to the press release. “New this year is an online annotated graphing feature that enables people with one click to understand exactly what was said during those polling spikes. Also new this year are poll questions about some of the key topics in the speeches.”
In the release, Mark Penn, Microsoft executive vice president of advertising and strategy, adds, “Over the course of 59 minutes, we conducted the largest live online poll in history with 12.9 million votes registered. That response showed how much people want to make their voices heard during significant political moments.”
In addition to teaming up with Fox for its State of the Union coverage, the Bing Pulse runs three nights a week on “Special Report with Bret Baier” (3 p.m. PT). According to Nielsen, “Special Report” delivers on average of 2.2 million viewers a night with Bing Pulse drawing over half a million votes per week.
While watching the president’s address or the Republican response, go to Bing Pulse and you can “vote” every five seconds with the poll on the speech contents. You can include your gender and political party affiliation to provide additional aggregate data analysis to the results shown online and on Fox.
“As the speeches progress, viewers have five choices to characterize how they are feeling about what they are hearing: strongly agree, somewhat agree, neutral, somewhat disagree and strongly disagree. The live count of the number of ‘pulses,’ or votes, becomes a line graph of how users react to the State of the Union, as well as the Republican response throughout both speeches, and will be visible on the television screen” on Fox.
Catch up with all things political on Bing (including live feeds of President Barack Obama’s State of the Union address, the Republican response and social conversations on Twitter) and Fox News’ State of the Union hub. Also check out the press release for more information on Bing Pulse and Bing’s page dedicated to the State of the Union.
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Athima ChansanchaiMicrosoft News Center Staff