On Tuesday, Microsoft announced it has reached an agreement to acquire Parature, a leading provider of cloud-based customer engagement solutions.

The acquisition will add world-class customer self-service capabilities to further accelerate the Microsoft Dynamics vision of helping organizations deliver amazing customer experiences.

“We strongly believe that the ability to deliver great customer care lies at the heart of a company’s efforts to build loyalty and trust,” Bob Stutz, corporate vice president of Microsoft Dynamics CRM, writes in a blog post. “To succeed in this realm, organizations must seamlessly handle interactions across the many channels, including an ever increasing array of social channels.”

Parature’s technology includes functionality such as self-service customer care portals on the Web and Facebook, mobile customer care, chat capabilities and a strong knowledge base, giving their customers the ability to connect with them on the channels they prefer, Stutz writes.

Parature has a well-earned reputation for outstanding customer service with 70 million users worldwide and more than 500 well-known brands, including Ask.com, the United States Environmental Protection Agency, IBM, Saba Software Inc., Tagged Inc. and Threadless.

For more on this story, read this press release over on the Microsoft News Center and this blog post over on the CRM Connections Blog.

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Jeff Meisner
Microsoft News Center Staff