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On Wednesday, the Bing Ads team gathered a select group of marketers, press and digital advertising agency leaders from around the world to engage them in a conversation about the rapidly changing world of search advertising. The goal was simple: bring these people together to help chart the course for where Bing Ads goes next.
In a post on the Bing Ads Blog by Steve Sirich, general manager of the Online Services division, he writes ”We have heard you tell us that you need us to streamline the process by which you run your campaigns, and we’re listening.”
In the post, he talks about how Bing Ads has been simplifying and enhancing what it offers.
“These past few weeks have been busy for us. We’re building a stronger foundation for cross-device platforms by ensuring your Bing Ads experience is connected without interruption. And, we’re enabling you to improve performance through Bing Ads by launching upgrades to Location extensions, Call extensions with call analytics, enhanced campaigns and Bing Ads Express.”
He also shared the pilot of a new search ad concept in Bing Smart Search called Hero ads. As you can see from the image above, it capitalizes on Bing Smart Search as a visually rich search experience designed to allow Bing users to get things done faster. These can appear when users are searching for certain brand-specific information in Bing Smart Search. Microsoft is testing the Hero ads experience with a short list of brands in the U.S., including Land Rover, Jaguar, Hertz, VW, Home Depot, Norwegian Cruise Line, Radio Shack and a few additional popular brands.
Read Sirich’s entire post on the Bing Ads Blog to get the whole story.
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Athima Chansanchai Microsoft News Center Staff