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At the launch of Windows 8, we allowed customers to roam their apps on up to five devices, giving customers who embraced the new operating system the flexibility needed to run their apps on all their Windows 8 devices. At the same time, the five-device limit was put in place to protect app builders' investments and to help prevent abuse.
Since then, we’ve received a growing amount of feedback from many developers and from our most enthusiastic customers that the five-device limit was not enough for them to meet their needs. Developers asked for more flexibility in implementing their business models, and customers wanted to run those apps on a greater variety of tablets, laptops and desktops.
In response to that feedback, and as we announced at the Build conference in June, we're increasing the app roaming limit to remove friction from the app installation process. Starting Oct. 9, Windows Store apps can be installed on up to 81 devices associated with a single Microsoft account.
This will apply to all apps in the Store, for both Windows 8 and Windows 8.1.
For the rest of this story, head on over to the Windows App Builder Blog.
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Jeff Meisner Microsoft News Center Staff