Microsoft News Center
Political animals can share their opinions and reactions using the Bing Pulse online voting tool to interact more with the FOX News Channel’s “Special Report with Bret Baier.”
Bing.com and FOX News Channel (FNC) are teaming up on this endeavor, which gives viewers a chance to provide their real time responses to the nightly, hour-long program that goes over the day's news and offers a daily discussion of political issues.
“This is a first for evening news,” said Josh Gottheimer, general manager of Strategic and Special Projects at Microsoft Corp. “With the Bing Pulse, viewers get a seat at the table to weigh in on the discussion. It’s the perfect marriage of the Internet, Bing’s big data technology and television news programming.”
Earlier this year, Bing and FNC debuted the Bing Pulse as part of the network’s coverage of the 2013 State of the Union address. Bing Pulse recorded the largest live online poll in history, garnering 12.9 million votes during President Barack Obama’s live address. Real-time results from the tool were shown on the network.
Here’s how it works: Viewers go to Bing Pulse from a computer, tablet or mobile device to connect with the conversation. They self-identify as male or female, register their party affiliation and vote every five seconds on their reactions to the content they are watching during the panel’s discussions. As the panel discussion progresses on the program, viewers have five choices to characterize how they are feeling about the discussion: strongly agree, somewhat agree, neutral, somewhat disagree and strongly disagree.
Read the press release to find out more about how Bing Pulse works.
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Athima Chansanchai Microsoft News Center Staff