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On June 26, Telefónica announced an arrangement that puts additional marketing muscle behind Windows Phone 8 devices in the U.K., Germany, Spain, Mexico, Brazil and Chile. The enhanced marketing effort, in cooperation with Microsoft, aims to boost sales of Windows Phone 8 devices and offer a strong alternative for customers.
“Telefónica, through its Global Devices area, and in collaboration with all its business units, is firmly committed to enhancing its commercial offering mobile devices to encourage the presence of additional mobile operating platforms as an alternative to the current duopoly of Android and iOS, and provide customers with a more personal smartphone experience like Windows Phone offers,” the company said in a press release.
In addition to Windows Phone 8 devices, Telefónica plans to offer its customers enterprise-class productivity and collaboration services with Microsoft Office 365, as well as consumer-facing features such as SkyDrive and Xbox in a mobile environment connected to the Internet.
Find out more in this Telco Insights blog post.
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Steve Clarke Microsoft News Center Staff