He doesn’t just rock the bells, but Bing as well.

On June 11 hip-hop legend LL COOL J partnered with Bing to celebrate dads everywhere at the Bing It On Father’s Day Challenge. The father of four helped showcase Bing’s skills at a special event at New York’s Standard Hotel. Guests participated in activities including trivia contests and a summer sauce tasting challenge—and hopefully walked away with gift ideas for dad beyond the usual tie.

Check out a slideshow of the festivities over at the Microsoft News Center.

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Jake Siegel
Microsoft News Center Staff