They say in Hollywood, everyone’s searching for something. Maybe now they can actually find it.

That’s because Bing is paying a special visit to Tinsel Town this week, sponsoring the concert series on Katie Couric’s daytime talk show “Katie” and asking passersby on Hollywood Boulevard to take the Bing It On Challenge and see why people prefer Bing over Google for the Web’s top searches, the Bing Search Blog reports.

Watch “Katie” for the rest of the week to catch performances from Rod Stewart, will.i.am and Snoop Lion, and see what went down on Hollywood Boulevard in the video below.

Read more on the Bing Search Blog.

Steve Wiens
Microsoft News Center Staff