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When I first started out in journalism, LexisNexis was a must-have research tool and it still is. When LexisNexis adopted enterprise social media through Yammer, the company made it the go-to, in-house communication tool by putting exclusive content on it.
With the Advertising Week Europe gathering three weeks away, Owen Sagness, general manager of Microsoft Advertising & Online, UK, says the topics of “native advertising” and in-app ads represent the future for advertising.
Native advertising is material of interest to a reader that usually appears alongside or near regular content, but with labeling that points out the ad’s sponsor. Sagness writes that apps provide “the most natural platform for native advertising,” as it’s been “proven that consumers are more immersed in their experience when using apps,” and more likely to be receptive to brand engagement.
I’m not saying they’re gold diggers, but more than 143,000 window shoppers in Manhattan showed they really dug Gold Jay Z – or at least the Macy’s store display for Beyonce’s husband’s cologne. It took Kinect for Windows to pause New York’s go-go-go attitude as it transformed passersby into golden, shimmering silhouettes.
On the Windows App Builder Blog, developers can take a walk-through of how an app can work with a person’s calendar. In Windows 8.1, new app-to-app contracts were introduced that let users easily interact with people in their address books and integrate events into their calendars.
Another recent post covered how to create contact cards that work specifically with people. In the two posts, Zainab Hakim, senior program manager, Windows Developer Platform shares the thinking behind creating the new People and Calendar contracts and demonstrates the user experience with screenshots from real Windows apps.
The Microsoft Exchange Conference will be held March 31-April 2 in Austin, Texas and will delve into email-related aspects of news announced recently about Office Graph and the social workplace, writes Jeff Teper on the Office Blogs.
There will also be dozens of sessions for customers using Office 365, including encryption in Exchange, reporting on Office 365 mail flow and mailbox data, eDiscovery and organizational search in Exchange, and developing apps for Outlook, Exchange Online and Office 365.
At this week’s Microsoft in Education Global Forum, more than 1,100 attendees are getting a crash course on education innovation, but they’re also going home with free professional development programs to help them the rest of the year.
An Xbox 360 Spring Value Bundle will be available soon at U.S. retailers, and for a limited time you can get it for $50 off the estimated retail price of $299.99, reports Major Nelson’s blog.
The bundle includes an Xbox 360 250GB console, “Borderlands 2” and “Forza Horizon,” and one month free of an Xbox Live Gold membership.
When you’re on the go and you really want to catch up with your shows on some of the biggest cable networks, you can. NBC Universal delivers a trio of free apps filled with some of your favorite programs to your Windows Phone device, PC or tablet. Everyone gets free basic content, and for more expansive features, you can login with your TV subscriber credentials.
The first update for Skype for Xbox One is available, and it brings an improved chat experience, including synced chats if you jump between using Skype on your PC to your phone and your living room.
Push notifications also are available, alerting you when a new message arrives, and providing a longer chat history of up to 1,000 messages, instead of just those from the past seven days. Another update lets you filter your contacts by who is online, so you don’t have to scroll through your contacts list to see that info.
“Titanfall,” which launched Tuesday in the U.S. for Xbox One, is winning lots of props and praise for its refreshing take on the first-person shooter genre.
“’Titanfall’ is a leap forward for shooters, a game that combines the vibrant and new with the tried and true to create something special,” writes Chris Watters of GameSpot. Matt Miller, in his review for Game Informer, says “Titanfall” is “a fitting introduction to what the new generation of multiplayer gaming can achieve.” Arthur Gies, writing for Polygon, also zeroes in on the amount of player freedom in his review, saying “It all comes naturally, and instead of feeling like work, ‘Titanfall’ feels like a playground.”
Many years ago, I triumphed in a March Madness pool. It’s the only time I’ve ever won, but because of that lone victory, I engage in bracket bravado with gusto every year. And now, I can hope for some slam dunks through Windows and Windows Phone apps to help me research the teams that will fill out my NCAA basketball tournament brackets, keep up with the action once it starts and follow it all the way to the final four and the championship game.
February NPD Group figures released Thursday showed that Xbox One continues selling at a record-breaking pace with 258,000 units sold in the U.S. in the month of February, surpassing Xbox 360 sales by over 61 percent at the same point in time.
Also, Xbox 360 continues to grow its install base, with 114,000 units sold in February in its 100th month on the market in the U.S., more than any other seventh-generation console. The growing fan base for Xbox 360 will have their opportunity to play “Titanfall” -- which released this week for Xbox One -- when it launches on Xbox 360 on March 25.
Oracle software is now generally available for Windows Azure, marking “an exciting milestone as we move the partnership with Oracle to the next step,” writes Stephen B. Martin, Windows Azure marketing & operations general manager.
The partnership with Oracle was announced last year, and reflects one of the “core tenets” of Windows Azure, to provide customers with an open and flexible platform.
College basketball fans who want to stay on top of the sport’s biggest show can watch every moment of all 67 games on their Windows 8.1 PC, tablet or Windows Phone device with the NCAA March Madness Live app.
You can now be the “captain” of your Skype emoticons – “Captain America,” that is, as well as four other limited-edition emoticons: the mysterious Winter Soldier, Nick Fury, Black Widow and Bucky, all featured in the upcoming film, “Marvel’s Captain America: The Winter Soldier.”
While you can find most emoticons in Skype’s gallery, these emoticons are “hiding” within Skype, like the spies of SHIELD. To find out how to activate them, visit the Hero Hub.
Personal trainer and fitness expert Gabe Aguilar-Gamez uses his Surface device to help him teach outdoor classes, train with his clients one-on-one, and to be mobile and productive from anywhere.
In a Q-and-A on the Surface Blog, Aguilar-Gamez says he uses the Surface video camera to let clients “see themselves workout much like if they were to work out in front of a mirror” to make sure they’re doing their exercises correctly. “This allows me and the client to analyze their video so we can work together to find the appropriate solution for a better overall experience,” he says.
Searching for images can be tough, especially when you’re trying to nail down one with high resolution and the right dimensions. Bing has introduced a new feature that can match an image in a few clicks – without having to go back and scroll through the results pages.
Microsoft Advertising has launched a brand new ad unit, Connection Hub ads, which increase the scale of the Skype for Windows desktop offering to advertisers by five-fold, and is placed in the “grand central” of Skype for Windows: The Connection Hub. The Connection Hub is the starting point for all Skype users for voice calls, video calls, chat and messaging activity.
Skype Connection Hub ads were tested in emerging markets such as Brazil, Russia and Turkey. As with any new ad unit, Microsoft Advertising is continuing to monitor the user experience closely to make sure it maintains the company’s commitment to quality for both consumers and advertisers in every market.
A study comparing the total cost of ownership between Lync and its competition shows that once a business puts Lync 2013 into place, the break-even point for recovering the costs of doing so is 14 months, and in some cases, even faster.
Forrester Consulting’s Lync 2013 Total Economic Impact (TEI) study, commissioned by Microsoft, built total cost of ownership comparisons between Lync and the competition, and also gave Lync customers a platform to share their experiences through written case studies and in-person customer sessions.
In only three months, the French studio Magma Mobile has ported 14 games to Windows Phone and accrued 2.5 million downloads. The Windows Phone Developer Blog shares a Q&A with Magma’s CEO, Nicolas Sorel, which reveals his story and successful strategies.
At the Microsoft in Education Global Forum in Barcelona, there’s a lot of buzz about the rise of mobile computing and new apps that make math fun, bring reading and storytelling to life and that make collaborating with students in distant classrooms as easy as a quick swipe of the screen.
On Thursday, Microsoft revealed a new way to enjoy Office 365 called Office 365 Personal.
Coming this spring, Office 365 Personal is a new option designed for an individual. It allows for one PC or Mac and one tablet to be connected to the service and will be available for $69.99 per year or $6.99 per month.
Now that the team over at Xbox Wire has unlocked all the weapons in “Titanfall,” they’re sharing a guide to the tools of the Titan trade, from the Sidewinder to Quad Rocket and many, many more.
You’ll want to take note of the anti-Titan weapon, the Mag Launcher. “Titanfall” creator Respawn has “proven that they know how magnets work with fun little toy, which fires magnetic grenades that, perhaps not surprisingly, work really well against giant metal Titans,” Xbox Wire notes.
Each week, we bring you new app recommendations from our colleagues. This week’s Thursday Staff App Pick comes from Tereza Nemessanyi, a partner business evangelist in Developer and Platform Evangelism at Microsoft.
I’m a wife and mom of two, with a high-pressure job. And I have a confession: I hardly ever cook. I have just one recipe in my walkabout repertoire (my mom’s chicken paprikash). I do love to eat, however.
I also have an active fantasy about food and cooking that rivals any suburban mom’s. I dream that my kitchen repertoire is broader. I’m neutral as to whether I do anything about it. When it comes to food apps, recipe encyclopedias that list all the things I don’t cook leave me cold. I need my food app to transport me to an alternate reality. No guilt, no pressure to perform. I need food porn.
Gojee delivers, gorgeously.
Bridgestone Asia Pacific will equip its sales and technical engineers in the field with an agile, secure and intuitive Windows 8-based mobile cloud solution supported by Windows Azure, Microsoft Singapore announced Thursday. Bridgestone is one of the leading tire manufacturers in the world.
Developed by Microsoft’s IT partner NCS, the solution includes a customized Windows 8 app called Bridgestone Toolbox Touch. With a Windows 8 tablet, Bridgestone’s sales and technical engineers now have the tools and information they need to be more productive on the ground, as well as to deliver better customer service.