Every so often, a question comes up for us that are running this blog: how do you do it? What is the process that you follow for your blog posts? Where do you get ideas from?
Recently - as part of the INTERACT2008 conference, I had a chance to present on this subject to Exchange/UC bloggers. I then made a mental note that we should talk about this on the blog too. After all - there is nothing top secret here and I believe you (our readers) might enjoy it. So let's get started:
Where do we get ideas from?
Ideas for blog posts fall into several categories (listed below). The subjects that we post about are also quite influenced by our release cycles. For example - just before we have a major release (like Exchange 2007 or SP1) you can fully expect that we'll be talking about that major release a lot. We do this because we are trying to make you comfortable with the technology and also to provide the information you need so that when the product is released, you have extra resources that are easy to find.
I have tried to put the overall idea sources categories in the order of "how many" we get from which source. As explained above, that can vary heavily:
What process do the posts go through?
I am proud to introduce you to our Simplified Blogging Process v 11.7 Rev. IV:
Simple, huh? OK so that was a joke... now seriously, this is what we actually do:
To go a little more into those steps:
Note that some of the arrows in this chart go both directions. That is because posts can go both ways - if for example technical review sends the post back with a lot of changes - it goes back to the writer who makes the corrections and then it is off to technical review again.
How long does all this take? It might take anywhere from 45 minutes to few months.
That's it? Where is the red tape?
Seriously - that is it. We do not do any other stuff with posts really. There is no mandate around post subjects and we are really trying to let our readers (you!) drive that as much as possible by listening what you are asking for. There is also no editing by professional editors of everything that we post - although a couple of us that have been doing this for a while do read through all posts before posting and do go after obvious language issues or typos of course.
Hopefully this answers some of your questions you might have had on how we run this place. It has been a great ride for us and hopefully for you too. Thanks for coming! Now send us a blog post suggestion!
- Nino Bilic