There is an incentives program in the US and Canada called “The Big Easy”. The great news is that EBS is one of the products that is included in this program. From the web site “For every qualifying product you purchase, Microsoft pays you partner subsidy funds that can be used with a Microsoft Partner of your choice to help with the implementation of your Microsoft solution”.
With this program, Microsoft is subsidizing the cost of a partner that deploys EBS for a customer.
Check it out: