Onder andere voor Retail moet je eigenlijk stellen. www.microsoft.com/tag voor de site. Hier een snap shot wat het is.
Microsoft Tag is a marketing solution that enables consumers to access and share useful and fun content in a simple way. It also helps marketers engage with consumers in meaningful and creative ways, and to measure effectiveness.
The Microsoft Tag application lets people use the camera of their Internet-capable mobile phone to snap a tag, which will quickly and easily connect them to mobile content such as videos, music, product information, ring tones, free text and other promotions.
Designed with ease of use in mind, it enables users to easily bring information such as business card contact details to their cell phone, without having to type anything. Colorful two-dimensional tags can be used to transform traditional marketing media (for example, print advertising, billboards, packaging and merchandising in stores or on LCDs) into live links for accessing information and entertainment online. Tags can be included on all kinds of material: paper handouts, vCards, T-shirts, magnets, online displays and even dog tags.
Microsoft Tag is available via a free beta download for commercial publishers and the general public in the United States starting Jan. 7, 2009; it will roll out in other countries at a later date.