I personally believe the two major items that Microsoft provide direct to their partners is brand and opportunity. I would like to focus on brand is this blog.
The Microsoft brand is very recognizable and there are a couple of ways that we share this with partners to help promote our joint business interests.
MICROSOFT PARTNER LOGOS
The first is through the recognition of the Partner as a valued organization. In the Project business this is currently done through the provision of the IW Competent logo which all certified EPM Specialized partners are entitled to use.
You can include your Certified Partner logo on marketing brochures, presentations, and other marketing materials when you want your clients to know:
Now the exciting news is that under the general partner network overhaul we applied and were successful in commissioning a new and exclusive to the Project business “Project and Portfolio Management Competency”.
For more information on this change refer to
Navigating the Transition to Microsoft Partner Network Competencies
What competencies will I have in the Microsoft Partner Network?
MICROSOFT PRODUCT LOGOS
You’ll find a selection of Microsoft product images and tiles for use in your Web or print marketing campaigns.
Use of these images must comply with all guidelines. These product images and tiles complement existing logo programs and are not intended to replace any programs or other guidelines currently in place.
No other logos may be used by partners.
Read and print the Product Image Guidelines.