This Windows 8 in-app ad for All Saints is one of 5 new prototypes Microsoft Advertising shared today at Cannes. The other four were developed in partnership with Mercedes-Benz USA, Vans Shoes, MasterCard and Dell.
Last year at the Cannes Lions International Festival of Creativity, Microsoft Advertising kicked off a partnership with select creative agencies to explore Windows 8 as a new canvas for digital advertising. Today, with Cannes Lions 2013 in full swing, Microsoft Advertising execs Jennifer Creegan and Stephen Kim announced the availability of a new Windows 8 ad format called Ad Pano, as well as several more ad prototypes, all developed as part of the partnership.
Microsoft Scripting Guy, Ed Wilson, talks about translating a VBScript script that queries the Windows Event logs directly into Windows PowerShell.