These days a brand has to be more valuable to the consumer beyond its product. When brands strategically use music as a business asset, customers start listening.
"It doesn't matter how big a business is," explains Eric Sheinkop, CEO of Music Dealers and author of Hit Brands: How Music Builds Value for the World's Smartest Brands. "It's not about sponsoring a tour. It's about adding a layer in the ways you're already communicating,” whether that communication is a commercial or a video on your website.
The following post is from Phil Sorgen, Corporate Vice President, Worldwide Partner Channel, Microsoft.
Building on some of the incredible innovation already delivered by our engineering groups this year, I’m thrilled to announce some of the new technologies and services that we will highlight at the 2014 Worldwide Partner Conference and over the next few months, including:
Cloud-first storage and machine learning solutions
· Microsoft Azure StorSimple is a hybrid cloud storage solution that dramatically cuts the cost and inefficiency out of managing a company’s ever-growing volume of data.
Mark your calendars, July 23rd 2:00 PM – 3:00 PM EDT (11 AM - 12 PM Pacific) I will be presenting a webinar with AIIM President and CEO John Mancini. The topic: Take the FUD Out of Implementing SharePoint – Just ask the folks at Microsoft, so go get registered.