While 93% of B2B marketers are using content marketing, only 42% say they are effective with content marketing. Christopher Penn, vice president of marketing technology at SHIFT Communications, believes effective content plays two key roles for business: it attracts new audiences and it drives new business. "Content is easy, it's super easy," Penn says. "But great content—content that people want to consume and share—that's incredibly difficult."
Posted by Jose Miguel Parrella
Microsoft Azure helps developers build their mobile applications with Mobile Services – a scalable and secure backend that can be used to power apps on any platform – iOS, Android, Windows or Mac.
In this video, I’ll show Java developers how to jumpstart their Android applications by creating Mobile Services, downloading prebuilt packages for several platforms and removing the need to create and maintain a backend that enables CRUD operations. In this example, I’ll work with a prebuilt package for ADT/Eclipse and add functionality to it.