This is one of the best times to be working in SQL Server. I just came from the O’Reilly Strata + Hadoop World conference this week, where there was a great dialog about advances in data management techniques. We’re already the world’s most deployed database, we just released the second technology preview for SQL Server 2014, and if you saw Microsoft’s recent financial results you know SQL Server continues to outpace the market: revenue grew double-digits, with SQL Server Premium revenue growing more than 30%. And the SQL Server momentum is not stopping.

On October 21st, Gartner published the Magic Quadrant for Operational Database Management Systems. In the opening summary, Gartner states, “The operational DBMS market (formerly OLTP) is evolving dramatically, with new, innovative entrants and incumbents supporting the growing use of unstructured data and NoSQL DBMS engines. Information management leaders must understand the market implications affecting DBMS technology decisions.”

Microsoft is truly honored to be included in the Leaders Quadrant* for this Magic Quadrant based on our completeness of vision and ability to execute.

I couldn’t agree more with Gartner, and our customers agree as well. The early previews for SQL Server 2014 have been downloaded more than 50,000 times and are being previewed by more than 100 customers; you can download the preview here. Check out their case studies to read more about how customers such as SBI Liquidity and TPP are taking advantage of the in-memory capabilities in SQL Server 2014. Ferranti is a great example of using both In-Memory OLTP and HDInsight technologies to process a continuous data flow of up to 200 million measurement channels, making the system fully capable of meeting the demands of smart meter technology. Go here  to read the full Gartner report. 

Eron Kelly
General Manager
SQL Server Marketing

*  Gartner, Magic Quadrant for Operational Database Management Systems by Donald Feinberg, Merv Adrian and Nick Heudecker, October 21, 2013.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available at

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.