Hello SQL Server community! My name is Eron Kelly and I recently took the role of General Manager of Product Marketing for the Data Platform at Microsoft. I’ve been at Microsoft for over 12 years in various product marketing roles on BizTalk, Exchange, Office 365 and Windows Azure. I’m excited that my first blog post in my new role is to announce Microsoft’s positioning as a Leader the Magic Quadrant for Data Warehouse Database Management Systems that was published on January 31, 2013.

First off, thank you to all the customers who spoke to Gartner on our behalf for this Magic Quadrant. Your engagement with us on SQL Server has made it a better product for data warehousing, and we believe that our position in the Leaders Quadrant in this report reflects the core values of our platform: ease of use, high scale, high availability and market leading TCO. This placement recognizes our strategy to provide customers with data warehouses of all sizes – from the mid-market to the largest mission critical, tier one deployments – that have the best price for performance in market.

This is different from the approach of other vendors in the data warehousing space, who can deliver similar performance at a much higher price. Customers, like Hy-Vee who saw a 100X query performance improvement, or AMD who adds a terabyte of data to their data warehouse each week, are seeing great performance with the SQL Server Parallel Data Warehouse Appliance.

We are pleased that Gartner has recognized us as a leader in Data Warehouse Database Management Systems and that customers are affirming our approach. In the coming year, we will continue to focus on delivering the highest value to our customers through innovations in mission critical scale, performance, and high availability while continuing to deliver on lowering the total cost of ownership of the data platform. Thank you for your continued support and I look forward to talking with you more in the future.

Eron Kelly
General Manager
SQL Server

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