A few weeks ago we released a new “lab” on a site which some of you may be aware of called SQL Azure | Labs.  We created this site as an outlet for projects incubated out of teams who are passionate about an idea.  The labs allow you to experiment and engage with teams on some of these early service concepts and while these projects are not committed to a roadmap your feedback and engagement will help immensely in shaping future investment directions.

Microsoft Codename "Social Analytics” is an experimental cloud service that provides an API enabling developers to easily integrate relevant social web information into business applications. Also included is a simple browsing application to view the social stream and the kind of analytics that can be constructed and integrated in your application.

You can get started with “Social Analytics” by exploring the social data available via the browsing application. With this first lab release, the data available is limited to two topics (“Windows 8” and “Bill Gates”). Future releases will allow you to define your own topic(s) of interest. The data in “Social Analytics” includes top social sources like Twitter, Facebook, blogs and forums. It has also been automatically enriched to tie conversations together across sources, and to assess sentiment.

Once you’re familiar with the data you’ve chosen, you can then use our API (based on the Open Data Protocol) to bring that social data directly into your own application.

Do you want to learn more about the Microsoft Codename “Social Analytics” Lab? Get started today, or for more information visit the official homepage.