The Worldwide Partner Conference 2011 came to a close last week where many great SQL Server presentations and live demos were showcased. The most notable was on day two during Satya Nadella, President of the Server & Tools Business, keynote where he demoed SQL Server Project “Crescent.” View the keynote demo here. To see additional WPC sessions visit:

Microsoft also announced that it was making significant investments to help Software Assurance customers with their changing IT, deployment and support needs. New and enhanced Planning Services will offer customers greater flexibility to plan on-premises, cloud-based, or hybrid software deployments.  These new offerings provide an opportunity to extend and deepen your relationship with existing and new customers with specific SQL Server DPS Engagements:

  • Upgrading to SQL Server 2008 R2
  • Deploying SQL Server 2008 R2 Business Intelligence
  • Migrating to SQL Server 2008 R2 from Oracle

Microsoft is announcing the expansion of the Solution Incentive Program in order to reward partners for investing in practices supporting specific SQL Server solutions. . As with the current Planning Services and Incentive Programs, these structured consulting engagements will be provided by qualified partners.

To learn more about Software Assurance visit: