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We are pleased to see Microsoft acknowledged by Gartner as a Leader in the Business Intelligence Platforms Magic Quadrant.  I am happy to see this type of affirmation in our approach and strength of our technologies from Gartner. The high level of satisfaction of our current Microsoft Business Intelligence customers highlighted is especially gratifying. We believe our placement in this report reflects, in part, the level of positive customer feedback Microsoft has received in the customer survey portion of the evaluations. Focus on familiar, intuitive user experiences delivered via high quality, industry-leading products that businesses already know and use today is key to making BI truly pervasive. Microsoft Business Intelligence delivers on the vision of “Pervasive Insight” as witnessed by the higher than average deployment of BI solutions recorded by our customers. By providing end user BI capabilities through familiar Microsoft Office experiences such as SharePoint and Excel, we empower an entirely new segment of business users to build and consume rich BI solutions as part of their everyday work. Delivering the server-side capabilities to enable self-service BI via SharePoint Server and SQL Server gives IT a common, quality data foundation, feature-rich collaborative decision making environment, and empowers IT oversight and insight into what solutions are being built and who is using them. According the report “Gartner's view is that the market for BI platforms will remain one of the fastest growing software markets despite sluggish economic growth in most regions. Organizations continue to turn to BI as a vital tool for smarter, more agile and efficient business.” Better insight and oversight can be the difference maker between surviving and thriving. We keep listening to our customers and working hard to help them put better business intelligence in the hands of more decision makers at all levels of their organization. It’s this focus on users and making BI accessible to everyone that we believe differentiates Microsoft BI. Enabling everyone to make faster, more relevant decisions is our mission. We appreciate the continued recognition of the impact of our software in these reports. Above all, we value our customer’s voice in helping shape and validate this approach. Fausto Ibarra Senior Director, Product Management Microsoft Business Intelligence
 Gartner, Inc., Magic Quadrant for Business Intelligence Platforms, Rita L. Sallam et al, January 27, 2011. The Magic Quadrant is copyrighted 2011 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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