Stuart R. Crawford (Calgary, AB - Business Development Manager of IT Matters)
How many blogs do you read over the course of the business day? There are many blogs on the Internet today. Businesses are adopting blogging as a way to keep in touch with their client base more frequently, they are using internal blogs to share information throughout a corporation, and many IT professionals use blogging as a tool to share their expertise where other small business IT professionals where we can turn for information.
The world has an abundance of information out there for us to share, learn and interact with. As the world goes global and flattens we all become more and more connected. Having a blog presence will become a normal activity from the smallest of businesses to the largest of corporation as people’s hunger for information on anything subject you want to know about grows.
How can you capitalize on blogging to grow your business?
People are hungry for information on everything from how to use Microsoft Word to do up sales brochures to the most technical information to troubleshoot a down server. Information is definitely the king and the company that can provide the right information on demand and hit the subjects that people are looking for, will ensure your firm is positioned to win in the market.
How can you use a blog to generate new business opportunities and keep your clients informed? Here are four great tips to attracting the right clients to your business using effective blog strategies:
A great blog can be a wonderful addition to your marketing activities. When you take the time to make your blog look professional, the content is fresh and accurate, you are using keywords to hit the people that are looking for the information that you can help them with and you have a clear mechanism for people to engage with you, a blog can drive new client leads to your business.
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